Mass Customization Facts on Chocolate

In the Mass Customization Business of Chocolate, the two well known players are chocri, now a clone started under the brand of chocomize.

Interesting Learnings:

Create My Chocolate and Chocomize are two websites dedicated to the pursuit of bespoke chocolate bars.

Main Concept is:
– You pick the chocolate
– add the toppings.

Possible outcomes are:
– Dark Chocolate studded with Sour Cherries
– Roasted Almonds and Organic Cane Sugar
– Dark Chocolate with Edamame, Cinnamon, Sea Salt and Jelly Beans

Process works like this:

  • you first choose milk, dark or white chocolate (Create My Chocolate also offers strawberry)
  • next you chose an array fruit, nut, herb, spices, grain and candy toppings including
  • bananas chips
  • dried raspberries
  • organic flax
  • parsley
  • M & Ms
  • toffee
  • chives
  • jalapenos
  • marzipan carrots
  • corn nuts
  • currants
  • beef jerky
  • vegetarian bacon
  • potato chips
  • basil
  • fennel
  • coriander
  • candied lilac
  • wasabi peanuts

Personal Comments:
Mass-customization, says Create My Chocolate CEO, Carmen Magar is commonplace in her native Germany.
MyMuesli.de started with, the German oat, fruit and nut cereal, started the trend by inviting people onto their website to customize their cereal.
Chocri.de started in 2008 and in ‘09 they were selling close to 18,000 bars per month.
Her market research with focus groups and social networking sites showed that Germany and the US were the two largest markets for chocolate, and that sixty to seventy U.S. customizing websites covering various industries had launched in the previous ten months.
“Plus, Vosges had proven that there was a market with their high-end bacon, salt and toffee chocolate bars,” she says.
Interesting: “We felt that Chocri in the US made sense. It was a question of letting Americans become familiar with creating their own product,” she says. Declining an offer from Victoria’ Secret, she launched Create My Chocolate in January 2010.
They added new flavors for Americans

  • peanut butter drops
  • bacon
  • M&M-type candies
  • chocolate drops
  • cookies and toffee
  • Strawberry
  • hazelnut brittle
  • roasted almonds
  • candied rose petals
  • gold flakes

They feature a “Chocolate of The Month.” In August it was Chocolate with Potato Sticks.
They use only organic, fair trade Belgian chocolate.

Some of Chocomize’s odder orders,

  • edamame bar above,
  • Bacon, Pop Rocks
  • Ground Coffee
  • Chipotle Peppers
  • Peanut Butter
  • Sour Patch Kids
  • Beef Jerky
  • Mango Dices
  • Skittles and Sea Salt
  • Cashews
  • Basil
  • Peppercorn
  • Lavender

References

http://www.chocri.de/

Kind of a different Concept can be found here: Its rather „your name here“

http://www.schokotelegramm.de/

http://www.chocomize.com/

More Players are:

http://www.myswisschocolate.ch/

http://schokokult.com/

http://www.createmychocolate.com/

http://www.foxnews.com/leisure/2010/08/24/customized-chocolate/

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