Philippe Starck: Keynote to Design

Philippe Starck: Keynote to Design
Design as Weapon for Marketing

  • Create the Image who will use the Design Object
  • The Big Challenge for the Start: Integrate into the mutation of live
  • we are currently at half of our human live story
  • people think that we are the end of the evolution
  • Every one has to take part in some “sport”: develop a vision, doing things more intelligent
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